The geometric progression of technology continues to introduce and surprise us with many innovations. The Metaverse with blockchain technology has brought new fields that open up new opportunities for many people and breathe new life into existing old areas. Even though Metaverse is still experiencing its infantry, many examples of Metaverse integration into the industries exist.
With the introduction of Ethereum smart contract technology and the NFT token type (ERC-721), the digital art field entered the blockchain industry very quickly. Along with digital art, the fashion industry caught the new stream and entered the Web 3.0 realm alongside digital art.
Fashion brands, avatars, and more in Metaverse!
Fashion labels raise brand awareness by creating outfits, skins, and accessories with game developers. Users apply skins to the items to give them a different look to express self-expression in the Metaverse, game, or platforms that support cross-platform avatars.
Fashion runway in Metafluence City
Avatars are also a significant part of the Metaverse fashion industry, which users can customize with virtual clothing, accessories, and beauty products, creating unique and personalized virtual identities. Virtual avatar brands such as Genies, Dapper Labs, and Ready Player Me are gaining popularity and platform support exponentially and are the leading players in avatar creation. These avatars are supported in Metafluence City, as well. Users can purchase virtual goods from the Shopping room in the Metahut. In contrast, brands like Gucci and Louis Vuitton have launched virtual fashion collections that avatars can wear in virtual worlds.
Shopping room in the Metahut of Metafluence City
Fashion NFTs, studios and prices!
The primary source of income in the Metaverse fashion industry is the sale of digital clothing and accessories. The pioneers of metaverse fashion are virtual fashion houses like The Fabricant, Auroboros, and RTFKT Studios, who are creating limited-edition NFT fashion items. RTFKT Studios has sold limited edition virtual sneakers for as much as $28,000, while virtual fashion house The Fabricant has sold a digital dress for $9,500. These digital items can be worn in the Metaverse and virtual platforms, which range from futuristic sneakers to elaborate dresses, and can be sold on the many NFT sales platforms.
Unilever & Magnum campaign video by The Brand Father on MSFW 2023
Metaverse fashion week has become a regular and the most significant event in the Web 3.0 space, where the event brings together designers, influencers, and fashion enthusiasts worldwide. Creative marketing agency The Brand Father helped Unilever & Magnum to place their amazing new campaign video in Decentraland during the Metaverse Fashion Week, which took place on 28-31 March 2023.
These examples highlight the wide range of creative and innovative ways fashion brands and designers explore the Metaverse. Metafluence City’s Fashion district is intended to be a fashion hub for Fashion brands, designers, and influencers. The district targets passionate fashion individuals, including fashionistas, fashion bloggers, and influencers. It includes fashion bloggers, fashion influencers on social media, and fashion industry insiders. The district provides a platform for individuals to showcase their latest fashion trends, share fashion blogging tips and tricks, and highlight stylish accessories that complete outfits.
