Metafluence | Blog

Creating one of the leading influencer marketing platforms in the entire world was the primary mission of Keepface, the parent company of Metafluence. And today, a new era full of fresh challenges is about to begin – the next generation of influencer marketing that will shape the digital future in the Metaverse. In that future, we’ll be represented by not only 3D avatars but also Metahumans, the highly realistic human characters based on human features.

At Metafluence, we always strive to make an impact in the Metaverse industry by introducing first-of-its-kind hallmarks; and this month marks the announcement of our next significant initiative – an artificial influencer with Metahuman features. In this blog, you’ll learn what Metahuman is and why it represents the embodied version of future socialization in the Metaverse.

The term “Metahuman” was widely used in DC Comics’ DC Universe, meaning “human with superpowers.” This term is nearly synonymous with “mutant human” in the Marvel Universe.

Its origin is derived from the role-playing game “Superworld” by globally-acclaimed American author George R.R. Martin (the man behind the Game of Thrones universe) as a reference to “superheroes” in 1986. However, during the last decades, the Metahuman concept changed its fundamental meaning; today, it means “high-fidelity digital human,” mainly developed by 3D virtual world creators, like the Metafluence itself. 

Here’s the thing; the tendency to create a life-like ultra-realistic Metahumans has been on the rise recently. So with this in mind, we’re feeling delighted to announce our next big move in the Metaverse today.

Please welcome Luna – the first Artificial Influencer & Metahuman created by the Metafluence team. Metafluence now enables high-fidelity Metahumans like Luna to act as avatars in the Metaverse while imitating their owners’ mimics, behaviors, and voices. Once Integrated with AI, they may even be able to act independently as AI Metahumans and influencers in the future.

Why “Luna”? Well, there are several reasons why we decided on this name. First of all, Luna means “Moon” in Latin and other Latin-descended languages (like Spanish or Italian).

In Ancient Greek mythology, Luna was the Goddess of “the full moon” (in Greek, “Selene”) and was believed to have the power to inspire love & compassion. Being the one and only satellite of our home – Earth, the Moon (hereby Luna) orbits around it and has been considered the symbol of love and mercy since the oldest times.

Therefore, we wanted our first virtual influencer & Metahuman to reflect the soothing and guiding power of the Moon in her personality across the Metaverse, and we chose the name “Luna.” She is the first but not the last. We’re also planning to name our following Metahumans in a similar concept.

So how did Luna’s story begin? Let’s hear out in her very own statements:

“My name is Luna. I am the first humanlike virtual influencer created by Metafluence, an influencer-driven social metaverse platform. It was a mesmerizing summer night when the creative minds of the Metafluence team joined forces and decided to come out with a Metahuman like me. And this is how my story began. If you want to get to know me better and see me closer, we may meet at virtual events held in Metafluence City. Together, we’ll explore the deep sides of the Metaverse industry and figure out how things work in this new immersive environment.”

In order to create Luna in a highly-realistic way, we had to utilize relevant software tools, creativity, and team spirit. The creation process involved many stages and originative touches to ensure the final result was worth seeing. After implementing the below-mentioned procedures, our beloved Luna “came to life”:

1. First, we prepared the 3D model of Luna through scanning, modeling, and manual editing;
2. Then came the designing process of some cool and fancy outfits;
3. As both the 3D model and outfits were ready, we proceeded to the detailing of the shading & lighting, 3D animation, and 3D rendering via Unreal Engine 5 (if we want to change any part of the body or add a particular part, we can do it via 3d software apps and 3d scanners, then adapt to our Metahuman);
4. Time to make Luna “move” – we achieved it with modern 3D animation & motion technology;
5. Finally, Luna’s ability to imitate our facial mimics is done with the help of Live Link Face Motion Capture, which allows us to control Luna’s mimics using our smartphones in exported videos or even in real-time in the metaverse.

Fulfilling Luna’s potential in the Metaverse is the main focus that our team aspires to accomplish. Her story has already been covered by the world’s reputable media networks in various languages and regions, including but not limited to:

• YAHOO Finance Global (Global)
• Benzinga (Global)
• DHA (Turkey)
• Europa Einer (Germany)
• Southeast Tickers (Philippines)
• Southeast Asia Newswire (Malaysia)
• Vietnam Window (Vietnam)
• News Bangkok (Thailand)
• SEA Tribune (Indonesia)
• Asia Excite (Hong Kong)
• Sinchew Business (Singapore)

Cut to the chase,  Luna, together with other virtual influencers, stands for the future of the digital human concept that will replicate & imitate human existence in the Metaverse, just like 3D avatars once did. Coupled with the privilege of becoming the first virtual influencer created by the Metafluence Team, Luna excels with numerous pioneering and fascinating capabilities.

To give an illustration, she has her own social media accounts to make daily postings on various insightful topics. Hence, Luna represents a whole new way of influencer marketing in the Metaverse. Moreover, she will attend the important events & gatherings in the Metaverse on behalf of the Metafluence to introduce our project and, of course, continue to blow everyone away.

Let’s sum it up; as a team, we are flying super high to create Luna, one of the most realistic and human-like Metahumans in the industry, and we can’t wait to see her in action in the near future. Next time, we advise you to be prepared to see Luna in your “virtual neighborhood” in the Metaverse; she may occur anytime on your screen and start to chat joyfully with you. For now, you can follow her social media accounts to keep up with the trend:

Twitter

Facebook

LinkedIn

Instagram